Agency versus a Gig Worker

The gig economy has become an essential part of our lives. Whether you want to catch a ride, order food, borrow a vacation home, or even take a plunge in your neighbor’s swimming pool, there’s an app for that. Many sites connect business owners to freelance workers specializing in graphic design, writing, web design, and more.

But is a freelancer right for your business? It’s an important question to ask before signing with a service like Fiverr or ClearVoice.

Here are some considerations to keep in mind.

The Pros and Cons of Hiring Freelancers Online


Undoubtedly, many businesses have had positive experiences hiring freelancers through sites like Contently. Pricing is probably the biggest perk. Some writers and designers will complete projects through Fiverr for just $5. But you might get what you paid for.

It takes time and sometimes formal education to master design, writing and programming. It’s doubtful you’ll find an experienced professional willing to work for such low rates. Some quality freelancers avoid working with “content mills” due to their low pay. Plus, consider how many projects freelancers must accept to make ends meet. Will they hit deadlines, prioritize your assignments and be available for revisions?

With sites like Fiverr, you’re more likely to get quality content if you pay higher rates – thus negating one of the benefits of the sites. And there’s always the chance you could be scammed by a freelancer who submits poor work but still requires payment.

Agencies Bring More to the Table


Agencies are only as successful as their clients. If you’re looking for a committed partner to help with your graphic design, copywriting, and programming needs, an agency might be a better fit. You can avoid paying the expensive taxes and benefits that come with hiring an employee while still getting an artist who has a vested interest in your firm’s future.

  • We understand your brand identity. We know your brand voice and use the right colors and logos, ensuring every project matches your corporate image.
  • We’re happy to meet with you to discuss your projects. You can visit our southwest Florida office or request consultations by Zoom or telephone.
  • You can call and email us at your convenience with questions or request revisions.
  • While freelancers can be based across the globe, our office is located in the Eastern Standard Time zone. We’re available when you need us, and we’re committed to replying promptly.
  • We’re passionate about building relationships that go beyond one project.

Small business owners must choose partners who understand their vision and deliver quality products without much handholding. Agencies may charge higher rates than some freelancers, but keep in mind that they’ve gone through the legwork of assembling quality designers and programmers, plus they can take on planning, art direction, project management, and more.

At Eagle Marketing & Design, we aim to take work off your plate – not pile it on.

With over a decade of experience in communications, we’ve completed scores of projects for satisfied customers.

Contact Eagle Marketing & Design today to discuss your next marketing or public relations project. Submit an inquiry today!

 

 

 

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